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Cargill Aqua Nutrition India

Cargill

Introduction of Cargill Aqua Nutrition

It is a top division of Cargill operating in more than 70 countries and specializing in food, agricultural, financial, and industrial products. With four continents having 19 dedicated aqua feed mills, the world’s largest aqua feed-producing company, Cargill Aqua Nutrition, continues to develop research and innovations for increasing productivity in the aquaculture industry, along with providing the producers in the industry with innovative and tested products through sustainability.

Overview of Partnership

Cargill Aqua Nutrition India has had the pleasure of working with BoostUrBrand.com over six years now. Over the years, our organization has been successful in providing its clients with effective marketing strategies along with innovative design solutions so that it may support their vision and values of Cargill regarding responsibly feeding the world in a healthy and sustainable way.

Challenges

Cargill Aqua Nutrition India, while developing its brand, had to deal with some challenges.

Brand Recognition

The brand was at the top level globally but less recognized locally, which caused an ineffective entry into the Indian market.

Market Competition

This is a very competitive Indian aquaculture market. This market has too many firms competing for customers' eyes.

Communication Gap

Communication of Cargill innovations and benefits from their product to local producers and customers was greatly required.

Objectives

Major goals of our alliance were:

Increase Brand Visibility

Enhance the visibility of Cargill Aqua Nutrition in the Indian marketplace.

Enhance the visibility of Cargill Aqua Nutrition in the Indian marketplace. Enhance the visibility of Cargill

Creative Marketing Collaterals

Develop marketing material that engages audiences and helps them easily understand the product benefits as well as its innovations.

New Product Launch

Bring a new product to the marketplace with impactful campaigns.

Enhance the visibility of Cargill Aqua Nutrition in the Indian marketplace. Enhance the visibility of Cargill Aqua

Customer Relationship Management

Relevant, informative, and engaging for the maintenance of customer relationships with Cargill Aqua Nutrition India.

Services Offered

BoostUrBrand.com offered a complete package of services to Cargill Aqua Nutrition India:

Packaging Designs

Completely redesigning packaging to appear attractive and effectively communicate benefits so the product really stands out on shelves.

Completely redesigning packaging to appear attractive adn

Creative Social Media Content

We created engaging social media content and festival mailers that increased engagements online by 30%.

We created engaging social

Promotional Videos

We have created several videos about Cargill's products and innovations. These videos surpassed 1 million views, thus contributing to the improvement of credibility for the brand.

Marketing Collaterals

Designed banners, posters, leaflets, and brochures that communicated Cargill's value proposition clearly at the trade shows and client meets, which also brought about significant leads.

Branding for Events & Exhibitions

Branded industry events for which Cargill got the maximum exposure while cementing its leadership position in the aquaculture business.

Launch New Products

Well-balanced product launches which led to a sale hike of 25% greater than the intended target by the quarter one.

Well-balanced product Well-balanced product

Launch New Products

Well-balanced product launches which led to a sale hike of 25% greater than the intended target by the quarter one.

Innovative and Creative Strategy

Our activities had been creative with some innovative strategies employed too. The strategies have the aim to work in concert to the goal of the brand Cargill:

Integrated Campaigns

Completely redesigning packaging to appear attractive and effectively communicate benefits so the product really stands out on shelves.

Completely redesigning packaging to appear attractive and effectively communicate benefits so the product really stands out on shelves. completely

The story-telling approach

As far as communicating was concerned was used in our case. It tied consumers to the stakeholders emotionally about the brand Cargill while developing emotional associations about the value of its consumers to value the products.

Market Research

All of our campaigns were based on proper research regarding the market. We relied on trends and customer requirements, and that was our criterion to make our strategies relevant and engaging.

All of our campaigns were based on proper research regarding the market. We

Findings and Implications

So a great result came from the collaboration of BoostUrBrand.com and Cargill Aqua Nutrition India.

Brand Awareness Increased

Their brand awareness increased by 40 percent more, meaning it became much stronger in the Indian aqua culture market.

Their brand awareness increased by 40 percent more, meaning it became much stronger

Enhanced Customer Engagement

It is evident that because of social media marketing, interactions over the internet had increased to 30%. The social engagement for the brand, Cargill, too went on.

Sales Growth

Since a campaign was successful in view of product marketing; an increase of 25% in sales was noted when a new product launch saw the first quarter of such a launch.

Since a campaign was successful in view of product marketing; an

Positive Feedback

The creative approach had obviously been liked by the customers because the people at Cargill felt that the customers seemed to have appreciated this form of marketing, hence they were able to get good value for the company overall.

Conclusion

With collaboration through BoostUrBrand.com, we were able to see how effective strategic branding and marketing had been during the last six years toward affecting Cargill Aqua Nutrition India. BoostUrBrand.com has had positive amplification for the brand’s visibility, amplified customer engagement, and-most importantly- initiated a boom of product innovation. From this partnership that we have now engaged in together, we look forward to continuing the work we do in pushing innovation and growth with Cargill toward its sustainable, prosperous future.

Our purpose is to build solutions that remove barriers preventing people from doing their best work.

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