Rebranding Drolia Chemical Works
Drolia Chemical Works is the most historical firm, which specializes in cleaning products and has been trusted for more than 70 years. The firm was based on good-quality products and loyalty of customers. By the time that the market was changing while new competitors appeared in the market, the firm realized that it had to change so as to adapt to the new demands by the consumers. The idea behind the company was to renew the brand image and attract a younger audience, yet maintain the strength of the reputation.
The legacy-oriented approach which created the old, stalwart image had to change to something more contemporary and dynamic. Drolia Chemical Works had been a leading player for long but realized that this refreshing of their brand would enable them to reach new customers and connect better with its dealer, distributor, stockist, and retailer network.
Drolia Chemical Works collaborated with BoosturBrand.com, a branding and digital marketing company that is known for the miraculous transformation of companies’ brand image in a competitive scenario. The work was about making Drolia Chemical Works a different and customer-centric company with modern identity, whereas at the same time it was boasting about its long history. The emphasis was on their product line marketed under the brand “Eagle” – cleaning solutions for home and office.
Objectives
Below were the main objectives for the rebranding exercise as outlined:
Strategy
To attain these goals, BoosturBrand.com launched an action program that involved a multifaceted overhaul of many aspects of the company. What follows are the details of the main focus areas.
Website Redesign
Objective
Action
The company website was completely
As far as the content for the website is concerned, it was updated about clear
Packaging Redesign
Objective
Overhaul the appearance of product packaging so that it appears aesthetic and better represents the values of the company.
Action
The new packaging of the
The new packaging design included the new version of the Eagle logo, which signified the strength and reliability







Marketing Collaterals
Objective
To create sales promotional material as well as introduce the brand through various media.
Action
Exhibition and Event Design
Objective
Greatest possible brand exposure and engagement at exhibition and event venues.
Action
The displays of big eye-catching visuals of the new updated packaging and branding created a long-lasting and seamless




Social Media Marketing Campaign
Goal
Increase the brand awareness and consumer engagement through social media platforms.
Action
Pay campaigns to raise visibility and targeted age group, location, and interest. Pay campaigns to raise visibility and targeted age group, location, and interest.
An SEO strategy was established for the company such that its
Customer Engagement Initiatives
Goal
To promote strong relationships with current customers and to attract potential new customers through focused marketing activities.
Action
Promotional offers, discounts, and schemes were provided to the customers for repeat purchases as well as first-time
Results
The rebranding exercise was shown to have great results for Drolia Chemical Works. Among them were:
Increased Brand Awareness
Adding many dealers and distributors
Excellent Customer & Retailer level Feedback
Sales Growth
Conclusion
The strategic rebranding exercise undertaken in collaboration with BoosturBrand.com was successful to make Drolia Chemical Works change the outlook of the company and approach the target market appropriately. This new identity along with the improvement in aspects of customer interaction as well as a wide array of new scope for business to develop lay the firm in an excellent position to compete and grow in a very competitive market of cleaning products.
The Drolia Chemical Works under the brand of Eagle caries forward the heritage of more than 70 years while using modern modes of marketing to reach the target market of today. The company now has an optimal channel through which it can enjoy benefits in terms of attracting a wider number of customers without losing the loyalty of its valued customers.
Future Plans
Moving forward, Drolia Chemical Works wishes to stretch its product market further through new digital marketing ways and further product development. It has in the pipeline several other products, which are green and eco-friendly. In addition, the company is targeting to strengthen ties with the growing numbers of dealers and distributors currently being associated with the company. The Eagle is also going to invest in some more innovative campaigns for promotion so that it becomes a household name in the home and office cleaning products category.